InfographicThree Data Points We’re Watching This Week, Week 14: What US Consumers Think About Tariffs John Mercer, Head of Global Research and Managing Director of Data-Driven Research April 4, 2025 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from this week’s research. Discover key data points we are watching in week 14 of 2025. This week, which saw the US announce reciprocal tariffs, we spotlight proprietary survey findings on what US consumers think about tariffs, including their greatest concerns and perceptions of benefits. Look out for the full research report behind these data points, publishing soon. Other relevant research: Adapting to Tariff Pressures: Strategies for Retail Success Inflation Up, Sentiment Down: Alarm Bells for the US Consumer Economy? All graphics in the Three Data Points series This document was generated for Other research you may be interested in: Confidence and Couture—Consumer Sentiment Ticks Up, Gucci Leads in Luxury: US Consumer Survey InsightsAnalyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI, with Manik BhatiaInnovator Profile: Lica World—Delivering Compelling AI-Created Video to Maximize ROASRetailTech: Three Technologies Landlords Can Use to Take Malls to the Next Level
