InfographicThree Data Points We’re Watching This Week, Week 29: US Holiday, Back to School and Prime Day John Mercer, Head of Global Research and Managing Director of Data-Driven Research July 18, 2025 Reasons to ReadOur Three Data Points We’re Watching This Week series spotlights key data points from our research. Discover key data points we are watching in week 29 of 2025. This week, we highlight consumer data on the holiday outlook, back-to-school shopping and Prime Day participation. Dive into the research behind these data points: US Holiday 2025: Early Outlook—Improving Signals, But Will It Last? US Back to School 2025: Where Consumers Will Shop—Opportunities with Higher-Income Shoppers, in Retail Media and on TikTok Amazon Prime Day 2025 Wrap-Up: US Purchase Rate Jumps as Retail Rivalry Heats Up—Exclusive Data Insights Other relevant research: More insights on Amazon’s Prime Day The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. This document was generated for Other research you may be interested in: Analyst Corner: Can Technology Adoption Decelerate the Store Closure Trend? Three Recommendations from Manik BhatiaStore Tracker Extra: UK Store Openings and Closures 2024 Review and 2025 Outlook—InfographicHoliday 2025: Black Friday Preview—Value, AI and Extended Promotions To Drive Sales This YearThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada Stores