Insight ReportUlta Beauty: A Timeline of Key Events Coresight Research December 4, 2019 Reasons to ReadUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora Click here to read our full collection of Retailers’ Timelines. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: How Is AI Shaping MarTech?—Transforming Your Strategy via Agentic AI, with Manik BhatiaWeekly US Store Openings and Closures Tracker 2025, Week 28: Store Closures Climb by Two-Thirds vs. Last YearA Guide to NRF 2025: Retail’s Big Show—Six Game Changers Set to Reshape RetailUS Consumer and Retail Outlook—Holiday 2025 and Beyond: Premium Subscriber Call, September 2025
