Insight ReportUlta Beauty: A Timeline of Key Events Coresight Research December 4, 2019 Reasons to ReadUlta Beauty timeline: This report charts the rise of the now iconic brand from its founding in the 1990s to one the biggest brands in the category, focusing on recent moves to strengthen its market positions such as: Moving into more high-end products Carrying digital native and DTC products Bolstering its loyalty program to more effectively compete with rival Sephora Click here to read our full collection of Retailers’ Timelines. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Research Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPTThree Data Points We’re Watching This Week, Week 22: US Consumer Insights—Tariffs and InflationEconomic Sentiment Turns Negative This Week: Weekly US Consumer Sentiment, Week 37, 2025—InfographicShoptalk Spring 2025: Day Three—Community Building, Earning Loyalty and Enhancing Search Are Top of Mind
