Deep Dive 14 minutes Premium

US Apparel and Footwear Brands Adopt Hybrid Wholesale-DTC Models

What's Inside

US apparel brands are shifting to hybrid wholesale-DTC (direct-to-consumer) models. We analyze 13 companies and four alternative practices: e-concession, revenue sharing, dropshipping and the shop-in-shop model. We also present strategies for implementing wholesale and DTC models.

Read our report on luxury brands and DTC here and our complete apparel coverage here.

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