Reasons to Read

As part of our US Back to School 2021 series, we discuss three key influences on spending this season, using proprietary US consumer survey findings. We explore expectations and implications around the Child Tax Credit, a return to in-person classes and uncertainty around school reopenings—as the spread of the Covid-19 Delta variant casts a shadow over the back-to-school season.

Read our previous report in the US Back to School 2021 series for our estimates around digital and physical sales, in-store traffic and e-commerce penetration.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Rising Covid-19 Cases Threaten To Derail a Return to Classes: In Detail

1. The Child Tax Credit

2. A Return to In-Person Classes

3. Uncertainty Around School Reopenings

What We Think