11 minutes

US Black Friday 2024: Early Read—Moderate Early-Morning Footfall Bears Out the Reinvention of Black Friday

Primary Analyst: Anand Kumar, Associate Director of Retail Research
Contributors
Primary Analyst: Anand Kumar, Associate Director of Retail Research
Other Contributors: Deborah Weinswig, CEO and Founder John Harmon, CFA, Associate Director of Technology Research John Mercer, Head of Global Research and Managing Director of Data-Driven Research Max Kahn Stephan Deemer Sunny Zheng, Analyst TJ Rau
Insight Report

What's Inside

Today, the Coresight Research team is undertaking its annual Black Friday store tours, visiting the stores of more than 40 different retailers across the US. We present an early read on the shopping event, including insights into crowd levels, promotions, inventory volume and staffing levels.

Companies mentioned in this report include: Best Buy, The Home Depot, Kohl’s, Target, Walmart

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