Insight Report 3 minutes PremiumUS Holiday 2018: Thanksgiving Weekend Sales Creep into Early November Coresight Research November 28, 2018 Executive SummaryFrom Thanksgiving Day through Cyber Monday, more than 165 million Americans shopped according to a new survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. Year-over-year traffic during the five-day holiday shopping period is down by about 9 million shoppers, but up about a million when compared to the NRF/Prosper Insights & Analytics forecast published earlier in November. Black Friday has become the traditional start to the holiday shopping spree with family and friends shopping together in the spirit of the holidays. Cyber Monday was the most popular day to shop, followed by Black Friday. Some 66% of shoppers surveyed used a mobile device to make a holiday purchase decision over the Thanksgiving weekend; such mobile usage reached 88% among those ages 18–24 and 87% among those ages 25–34. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Deal Dynamics: The Upward Trajectory of the US Off-Price Market, with Anand KumarConsumers Shift Spending Toward Essential Categories: US Consumer Survey InsightsWhat Silicon Valley Bank’s Downfall Means for Retail TechEarnings Insights 1Q24, Week 5: Ralph Lauren, Ross Stores and TJX See Sales Growth; Lowe’s and Target See Sales Decline
