Insight ReportUS Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit Demand Coresight Research April 17, 2020 Reasons to ReadAmid the coronavirus crisis, we offer an early—and tentative—view on how consumer demand may shape up in retail’s peak holiday season this year. Our early estimates for holiday 2020 retail sales are informed by our conversations with US retail executives. We draw on our proprietary consumer surveys, including those which asked US shoppers how long they expected the coronavirus crisis to impact their spending. We provide an illustrative model for how we think retail’s trough and recovery could look in 2020. We explore the implications for US retailers of a coronavirus-impacted holiday season. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Sentiment Falls to 14-Month Low Ahead of Reciprocal Tariffs, But Policy Measures Aim to Stabilize Economy: China Consumer Survey InsightsRolling Metric Stabilizes: Weekly US Consumer Sentiment, Week 38, 2025—InfographicWorld Retail Congress 2025 Insights: Consensus on Tariffs Floor, AI Risks in Adaptive Apparel, Smart Scaling in FocusHoliday Bites—Prime Big Deal Days, Walmart Deals, Target Circle Week and Kohl’s Cyber Deals: Consumer Participation—Data Graphic