What's Inside

With Mother’s Day just around the corner, we assess the planned spending of US consumers for the occasion this year, amid the coronavirus crisis. We consider the outlook for retail in light of current shopping trends.

In this report, we look at how retailers in the US—including Amazon, Kohl’s and Target—are using Mother’s Day as opportunity to boost sales. We further propose actions that retailers could take to engage with consumers and leverage gifting opportunities.

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