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US Retail Traffic and In-Store Metrics, November 2019: Traffic Decline Steepens Slightly but Black Friday Performs

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors: Anand Kumar, Associate Director of Retail Research
Insight Report

What's Inside

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Highlights from our November Retail Traffic report:

  • US store-based traffic fell at a faster rate in November than October’s 5.5% decline
  • Black Friday provided a boost, although retail traffic was still lower this Black Friday than last year
  • Transaction volume also slipped, although at a slower rate and with a Black Friday increase

The bright spots were conversion rates, returns and shopper yield, all of which posted improved results.

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