Deep DiveUS Social Commerce Survey: Instagram, Influencers and Shopping Coresight Research March 16, 2020 Reasons to ReadThis is the first report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we focus on photo-sharing platform Instagram, which was found to be the most popular social media channel for shopping among consumers aged 18–24. We discuss a number of key findings across the following topics: How often consumers use Instagram to research, discover and buy products across multiple categories The impact of Instagram influencers on US social media shoppers View an infographic summary of these findings here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Agentic AI—The New Wave of AI Opportunity, with Charlie PoonAnalyst Corner—US Convenience Store Retailing: Battling Headwinds and Seeking New Opportunities, with Sujeet NaikGroceryshop 2025 “Shark Reef” Startup Pitch Competition: Innovator ProfilesFinancial Confidence Improves but Tariffs and Inflation Impact Shopping Behavior: US Consumer Survey Insights
