Deep DiveUS Social Commerce Survey: The Impact of Social Media on Shopping Behavior Coresight Research March 23, 2020 Reasons to ReadThis is the second report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we discuss a number of key findings across the following topics: How often consumers use social media to research, discover and buy products across multiple categories The likelihood of shoppers abandoning purchases due to a lack of platform functionality Social media shoppers’ monthly spending on discretionary purchases The impact of influencers on US social media shoppers The sharing of content by social media shoppers after they make a purchase View an infographic summary of these findings here. Click here to read about US consumers’ use of Instagram in the shopping journey Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 1Q25, Week 4: Alibaba, Walmart and Others Report Sales Growth While Under Armour Reports Sales Decline—InfographicUS Back to School 2025, Part 1: Early Shopping, Tariff Worries and Strategic Choices Shape BTS 2025Consumer Sentiment Declines; Plus, Apparel and Footwear Shopping in Focus: US Consumer Survey InsightsHigh-Income Consumers Turn Optimistic About Economy: Weekly US Consumer Sentiment, Week 18, 2025—Infographic
