Reasons to Read

As one result of the “mask economy” due to Covid-19, US retailers are refocusing on product over experiences—a reversal of the previous trend toward experiential retail.

In this report, we discuss the following key topics:

• How the shift away from experiential retail is leading to retail store closures
• Increased integration between store and e-commerce operations—and the conversion of locations to dark stores
• Implications for retailers and real estate firms of the pivot to product over experiences

We include highlights from Amazon, Bed Bath & Beyond and Microsoft.

Click here to read our US Store Closures 2020 Outlook.

Read our separate report for our expectations of the acceleration of bankruptcy filings through the remainder of the year.

Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic, and visit our Coronavirus Tracker for more information on temporary store closures and key developments.