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October 1, 2023 4 minutes

Weinswig’s Weekly: Retail Media Networks Present a Challenging but Highly Rewarding Opportunity

Analyst Corner
Retail Media Consumer Packaged Goods
Primary Analyst:
John Harmon
CFA, Managing Director of Technology Research
Contributors
Primary Analyst:
John Harmon, CFA, Managing Director of Technology Research
October 1, 2023 4 minutes

Reasons to Read

Each report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

Retail media networks (RMNs) provide a high-margin, alternative revenue stream for retailers and allow brand advertisers to leverage the power of a retailer’s first-party data to reach target shoppers.

The US retail media market, already in the solid double-digit billions, will grow nearly 20% and account for a high-teen percentage of brand advertisers’ budgets in 2023, Coresight Research estimates.

From the desk of Deborah Weinswig, CEO and Founder of Coresight Research, we discuss how companies can unlock the true potential of retail media, with highlights from a recent proprietary survey of brand advertisers in the CPG sector.

Other relevant research:

This document was generated for

Analyst Corner
Retail Media Consumer Packaged Goods

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