Question of the WeekWhat Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Coresight Research April 27, 2020 QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics. This document was generated for Other research you may be interested in: Beauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey InsightsUS CPG Sales Tracker: Growth Momentum Eases Amid Greater Consumer CautionSustained Stimulus Measures Give Rise to Consumer Optimism: China Consumer Survey InsightsPositive Sentiment Trend Comes to an End; Kohl’s Leads in Department Store Shopping: US Consumer Survey Insights
