Question of the WeekWhat Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Coresight Research April 27, 2020 QUESTION OF THE WEEK: What Are the Key Advantages of Livestreaming to Beauty Brands and Retailers? Livestreaming offers a number of benefits to beauty brands and retailers, including increasing digital spend, expanding loyalty and engagement, creating communities, increasing consumer product knowledge, strengthening brand position, building closer customer connections and reaching younger consumer demographics. This document was generated for Other research you may be interested in: Analyst Corner: UK Retail Crime Soars—Visibly Reflected in Stores, with John MercerWeekly UK Store Openings and Closures Tracker 2025, Week 14: Marks & Spencer Announces Store Openings Across Multiple FormatsAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John MercerAmazon Prime Day 2025 Evolves into a Retail Ecosystem: Five Insights on a Transforming Midyear Sales Season