Question of the WeekWhat Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Coresight Research December 2, 2019 QUESTION OF THE WEEK: What Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Customers of major beauty retailers Sephora and Ulta Beauty value trust the most when selecting a beauty brand; according to a survey by Prosper Insights & Analytics in July 2019, about 66% of Ulta and Sephora shoppers said they would select a beauty product based on trust. Effectiveness of products ranked as the second-most important criterion for both sets of shoppers. This document was generated for Other research you may be interested in: Analyst Corner: How Fast Will Agentic Commerce Scale? Three Gauges to Watch, with Charlie PoonConsumer Optimism Softens Ahead of Golden Week: China Consumer Survey InsightsUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailUS Beauty Retailing: Market Forecast and Competitive Landscape—From Rebound to Reinvention in 2026
