QUESTION OF THE WEEK: What Are the Most Purchased Beauty, Grooming and Personal Care Products among Chinese Consumers?

The most purchased beauty, grooming and personal care products among consumers in China are cleansing products, masks and lipstick. Notably, eight out of the top 10 products most purchased by China’s beauty shoppers are skincare-related items, including masks, sunscreen, moisturizer and toner. Lipstick and fragrance are the only non-skincare-related products to feature in the top-10 list.