Question of the WeekQOTW: What Categories Do US Shoppers Most Use BOPIS Services For? Coresight Research April 29, 2019 QUESTION OF THE WEEK: What Categories Do US Shoppers Most Use BOPIS Services For? New Coresight Research data on US consumers’ use of buy online pick up in store (BOPIS) services show apparel is the most-collected category: Some 35.4% of US BOPIS shoppers picked up clothing, footwear or accessories from a store in the past year. Electronics beat groceries to be the second-most-collected category, and this reflects the low online penetration rate in grocery. This document was generated for Other research you may be interested in: Innovator Profile: Shopeaks—Transforming Social Media Monetization with Personalized StorefrontsEconomic Optimism at Five-Month Low; Holiday Shopping Slows: US Consumer Survey InsightsAnalyst Corner: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Target in Transition as Dollar Stores and Clubs Surge Ahead, With Sujeet NaikFive Ways Brands and Retailers Can Use AI/ML and Shared Data to Energize End-to-End Product Management
