Question of the WeekWhat Drives Beauty Product Purchase Decisions Among US Millennials? Coresight Research June 10, 2019 QUESTION OF THE WEEK: What Drives Beauty Product Purchase Decisions Among US Millennials? Millennials value trust in a brand more than anything else when buying a beauty product, followed by product price. The leading reasons are broadly in line across different age groups. This document was generated for Other research you may be interested in: Global Outreach Summit 2025 Insights: India’s Digital Leap in Apparel Sourcing and SustainabilityEarnings Insights 1Q25: Wrap-Up—Growth Outpaces Declines Across Most SectorsSteadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicEarnings Insights 1Q25, Week 6: Costco Wholesale, Deckers Outdoor and Ulta Beauty Report Growth While Department Stores Face Challenges—Infographic