Question of the Week 1 minuteFree ReportWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Test post for search