Question of the WeekWhat Product Categories Do People Research and Purchase the Most on Social Media? Coresight Research April 13, 2020 QUESTION OF THE WEEK: What Product Categories Do People Research and Purchase the Most on Social Media? Apparel and beauty products are the most popular for product discovery or research on social media. In terms of purchasing, apparel again leads the way with close to two-thirds of those who buy products on social media stating that they purchase clothing, footwear or accessories. This document was generated for Other research you may be interested in: Sustained Stimulus Measures Give Rise to Consumer Optimism: China Consumer Survey InsightsAnalyst Corner—Trimming Waistlines and Spending: Exploring New Data on GLP-1’s Impact on Consumer Purchases, with John MercerHoliday 2024: UK Retail Wrap-Up—Cautious Spending and Late Shopping Fuel Volatile Peak TradingResearch Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPT
