What's Inside

We explore the current state of the US beauty market, providing its size and trajectory for 2024 and beyond, as well as key themes we believe will shape the industry in the years to come. We frame these themes around our RESET framework for change, which provides retailers with a model to respond to short-term consumer needs while securing longer-term success.

Data in this research report include:

• US beauty products market size and year-over-year change, 2019–2028E
• Proprietary survey data on how much US beauty shoppers spend on beauty products, which products they buy and why they purchase beauty products
• Completed M&A (mergers and acquisitions) in the US beauty sector, 2019–2024

Companies mentioned in this report include: Burberry, Estée Lauder Companies, Hue, Instagram, Kohl’s, L’Oréal, Obsess, Procter & Gamble, Sephora, Target, Ulta Beauty, Walmart

Other relevant research:

• US Beauty—Retail 2024 Sector Outlook: Feel-Good Factor To Drive Sales
• Diving into the Diverse, Underserved Segments of the US Beauty Market
• Livestreaming in Western Markets: A Beauty Renaissance Is on the Horizon
• All our research on the beauty sector