Question of the WeekWhen Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Coresight Research August 19, 2019 QUESTION OF THE WEEK: When Do US Shoppers Prefer to Use Their Smartphones than Ask Store Associates? Smartphones have the advantage over store associates when shoppers are looking for data that informs their choice of product or service — such as reviews and specifications. Shoppers are less likely to use their smartphones for more complex queries such as their eligibility for offers. This document was generated for Other research you may be interested in: Financial Sentiment Turns Negative; Tariff Pessimism Deepens; Inflationary Trade-Down Persists: US Consumer Survey InsightsUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance—InfographicAnalyst Corner: Exploring IKEA’s City Stores Worldwide, with John MercerThree Data Points We’re Watching This Week, Week 2: Global Retail Predictions for 2025