Question of the WeekWhich US Age Group Is Most Willing to Pay More for Clothing Produced in an Environmentally Friendly Way? Coresight Research February 25, 2019 QUESTION OF THE WEEK: Which US Age Group Is Most Willing to Pay More for Clothing Produced in an Environmentally Friendly Way? A new Coresight Research survey shows US consumers ages 60 and above are the most willing to pay more for environmentally friendly clothing, followed closely by the 18-29 age group. This document was generated for Other research you may be interested in: Shoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesAnalyst Corner: Why India Retail is Primed for a Blockbuster Festive-Sale Season, with Manik BhatiaInnovator Profile: Sotira—Managing Reverse Logistics and Offloading Surplus Inventory with AINRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and Others