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New and Emerging Technologies Retailers Will Use to Market Their Brands and Products

Retailers
– Walmart: Biggest day of online orders on Cyber Monday;
500 new promotions a day through Friday
– Target: 100,000 items on sale all week
– Amazon: Cyber Monday spreading out to Cyber Week
• Cyber Monday
– e-commerce sales +15.6% YoY (Channel Advisor)
– Online sales +8.5% YoY (IBM)
– Average order value
$124.21, down 3.5% YoY
– Mobile sales +27.6% YoY (IBM)
– Mobile sales = 22 % of total Cyber Monday online sales, +27.6 % YoY

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University of Florida Retailer Seminar

•Retailers want a “single customer interaction platform” but have almost no idea how to get there
• Creating a single brand identity across channels is the most important goals for retailers
• Retailers should designate a single owner of the customer experience journey

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