Reasons to Read

With recent attention shifting to generative AI (artificial intelligence) and the emergence of the “crypto winter,” are we seeing the demise of the metaverse?

We explore recent metaverse-related developments—both positive and unfavorable—that paint a picture of the current state and long-term potential of the metaverse. We lay out what brands, retailers and solution providers need to know to drive success in the virtual world.

Data in this report include:

• Proprietary survey data: how US consumers are using the metaverse
• Coresight Research estimates for the size and growth of global retail sales in the metaverse and virtual stores, 2022–2030E

Companies mentioned in this report include: Apple, Coca-Cola, Deemos Technologies, Disney, Meta, Microsoft, Nestlé Cereals, Shiseido

Other relevant research:

• US Metaverse Fashion Market: Rapid Growth Ahead, Six Challenges To Watch
• More research reports on the metaverse
• ChatGPT and Generative AI: Five Things Retailers Should Know—Update