Introduction

The Coresight Research team is attending CES (formerly the Consumer Electronics Show), hosted by the Consumer Technology Association (CTA) in Las Vegas from January 3, 2023, with the exhibits running during January 5–8, 2023. The event brings together technology vendors, innovators, retailers and people from around the world to get an early look at key consumer electronics trends in the new year. The scope of CES has expanded in recent years beyond electronic gadgets to encompass new areas such as healthcare, wearable devices and mobility. This year, the show has a strong metaverse focus.

In this report, we present insights from the first day of the event proper on January 5, 2023. 

CES 2023 Day One: Coresight Research Insights

1. CTA Discusses Pressing Challenges for Tech To Tackle

Kicking off the first official day of CES 2023, Gary Shapiro, President and CEO of CTA, outlined major global issues that tech is tackling, including sustainability, food security, accessibility and security. He highlighted that many of the featured technology solutions at CES—which features over 200 conference sessions and more than 1,000 startups this year—work toward addressing these issues, spanning digital health, mobility, food tech, smart home, transportation and mobility, and more.

Shapiro touched on tech policy, arguing that government policies need to support growth, have low barriers to entry, set ground rules and foster competition. He asserted that the FTC (Federal Trade Commission) has shifted away from protecting the consumer toward protecting existing competitors, which is stifling innovation. 

2. John Deere Presents Sustainable Ag-Tech Solutions

John May, Chairman and CEO of agricultural equipment manufacturer John Deere, spoke about the company’s focus on sustainable and intelligent ag-tech (agricultural technology) to address farmers’ needs. Farmers currently face a host of global challenges, including unpredictable weather accelerated by climate change and labor shortages. John Deere, which was founded 186 years ago, is more focused on tech intelligence and sustainability than ever before, May said. 

On February 22, 2021, the company announced a set of measurable goals to achieve economic value, productivity and sustainability for its customers. Last year at CES, John Deere introduced the world’s first autonomous tractor, equipped with sensors and computer vision, which is already deployed on farms today. Now, the company says it is focused on helping farmers execute more efficiently and sustainably.

 

Deanna Kovar, VP of Production and Precision Ag Production Systems at John Deere, discussed several solutions leveraging AI (artificial intelligence) and computer vision to relieve challenges facing farmers. For example, John Deere’s technology enables farmers to create digital twins of farms, which can assist with decision making, including how to plant seeds, what to plant next or what to plant this year. Kovar stated that the company is using new sensor and robotic tech to fertilize plants once they are placed in the ground. The precision of the robots reduces the amount of starter fertilizer needed by 60% while maintaining an efficient speed.

Julian Sanchez, Director of Emerging Technology at John Deere, presented several of the company’s latest innovations, including See & Spray, which was introduced in March 2022. See & Spray uses computer vision and machine learning to precisely detect weeds and apply herbicide, which can reduce herbicide use by up to two-thirds, according to John Deere. 

3. Stellantis Unveils New Electric, Sustainable Vehicles

Carlos Tavares, CEO of automotive manufacturing corporation Stellantis, kicked off the Stellantis keynote by providing attendees with updates on the company’s sustainability goals and new business units. Its “Dare Forward 2030” plan, which was first presented in March 2022, is guided by the goal of reaching carbon neutrality by 2038, Tavares emphasized. In addition, Tavares shared that Stellantis is launching three new tech stacks in 2024, which will enable the company to harness data more easily and deliver customers the “simple yet revolutionary” tech that they desire. Tavares announced a new business unit, Mobilisights, which will serve as the data service business arm of Stellantis.

Linda Jackson, CEO of Stellantis brand Peugeot, unveiled Peugeot’s Hypersquare tablet-like control center, which is set to launch in 2026. Hypersquare is controlled by fingers and voice assistant and does not have any buttons or knobs. 

Jackson also revealed the new Peugeot Inception concept, a sleek car with a “feline future” design that features upgraded living and social space, intelligent storage and integration of the Hypersquare device. Jackson highlighted the sustainable aspects of this design, including no alloy or chrome adornment and efficient electric power.

 

Mike Koval, CEO of Stellantis brand Ram, introduced the first Ram electric pickup truck, the Ram 1500 Battery-Electric Vehicle (BEV) Concept. The truck features a camera system with 360-degree views, a new, third row of jump seats and more configurations in the interior. It utilizes sustainable materials including apple leather, greyslate nanostone veneer and recycled rubber.

 

4. The COVESA Showcase Features Tech Transport Solutions

At the 11th annual COVESA (Connected Vehicle Systems Alliance) showcase, the Coresight Research team explored Mavi.io’s in-car commerce solution. “OnMyWay” commerce serves as a retail marketplace, enabling consumers to shop from the dashboard of their car. The solution also coordinates pickup time and location.

 

E-bike company Vela presented its retro e-bikes, which are powered by a 350W motor, and can accelerate to 20 mph. The Vela bike’s computer system can monitor speed, braking and location to optimize efficiency of the bike’s battery. Vela e-bike batteries are also removeable, making it easier and more convenient to charge the bike anywhere.

 

5.  The Israeli Pavilion Features Interactive Tech Solutions To Optimize Efficiency and Sustainability

The Israeli Export Institute and Economic Mission to the West Coast organized 23 Israeli startups to be present in Eureka Park at CES 2023. Below, we highlight four startups seen at the Israeli Pavilion.

Arti AR

Arti AR is an AR (augmented reality) cloud solution that can overlay images on live video. Users do not need special equipment but can simply build an AR story using Arti AR’s templates and library and present using any video application, such as Zoom or YouTube. Arti AR claims that these presentations are three times more engaging than traditional slideshows and 70% more memorable.

 

Carteav

Carteav creates low-speed autonomous vehicles, with a fleet manager, wireless charging capabilities, a navigation system and a reservation system. The autonomous vehicles are powered by TruSafe technology, which leverages lidar, radar and video.

 

Corractions

Corractions is an early-stage B2B (business-to-business) software company that analyzes human emotions for automotive customers. Corractions uses unconscious, muscular submovements for analysis, and can detect states of drowsiness, intoxication and blood sugar levels. The software promotes driver safety and wellbeing.

 

Deeyook

Deeyook is a touchless tracking-sensor solution to provide location as a service. The solution possesses 10cm accuracy, uses 1.7 billion AP locations and base stations, consumes much less power than GPS, works both indoors and outdoors, and is non-invasive, according to the company.