Reasons to Read

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

In this report, our latest findings are from a survey conducted on November 27, 2023. We explore consumer shopping behavior over Black Friday weekend and discuss new consumer pessimism about their financial situations in 12 months’ time.

Data in this research report are our latest proprietary survey findings on:

• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks
• Consumers’ expectations for their personal financial situation and the economy overall
• Avoidance of public places, by type of public place

Companies mentioned in this research report include: Aldi, Amazon, Albertsons, Ahold Delhaize, Costco, Dollar General, Dollar Tree/Family Dollar, Kohl’s, Kroger, Macy’s, Target, Walmart

Other relevant research:

• US Black Friday 2023: Early Read—Store Traffic Exceeds Expectations Despite Lack of Doorbusters
• Holiday 2023: Black Friday Insights from Store Visits in the US and the UK
• Read the full series of US Consumer Survey Insights reports
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.