Deep DiveGlobal Luxury—Real Estate Insights: Brands Move from Tenants to Landlords, with Innovative, Experience-Rich Flagships Charlie Poon, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research August 19, 2025 Reasons to ReadUnderstand why global luxury brands are buying—not renting—the world’s most coveted retail real estate. Read this report to discover answers to these and other questions: Why are luxury-goods brands shifting from leasing to owning prime retail locations? What are the defensive and aggressive reasons behind real estate strategies? What competitive advantages do brands gain by owning marquee retail properties? Why are brands investing heavily in flagship stores with experiential elements—and who are they targeting? Companies mentioned in this report include: Chanel, Hermès, Kering, LVMH, Prada and Richemont. Data in this report include: Notable acquisitions of real estate; global main street retail rent levels and increases Other relevant research: Fashion and Luxury Retail Hub Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Purchase this report. Buy Now This document was generated for Other research you may be interested in: Apparel and Footwear Shopping in Focus—Amazon and Walmart Lead; NIKE Ranks as Top Brand: US Consumer Survey InsightsPositivity About Personal Finances Continues; Walmart Leads Mass Merchandisers and Warehouse Clubs: US Consumer Survey InsightsHoliday Bites: US Holiday Travelers Plan To Spend Less—Data GraphicAnalyst Corner: US Seasonal Shopping in the Holiday Quarter, with Aditya Kaushik
