Reasons to Read

This is the final report of a four-part series that explores the use of social media by US shoppers. Based on data from a Coresight Research proprietary survey, we provide an overview of our key insights across the following topics:

• The most popular social media platforms for researching, discovering and buying products across multiple categories
• The categories most shopped on social media
• Discretionary spending by US social media shoppers
• The impact of social media influencers on shopping behavior
• The abandoning of purchases due to a lack of platform functionality
• The sharing of content by social media shoppers after they make a purchase
• Implications for brands

Read more about the impact of social media on shopping behavior and US consumers’ use of Instagram in the shopping journey.